This United Kingdom start-up offers up a clever play on words with their mobile app. Their goal is to provide teachers and parents a direct line of communication so they can personally talk about kids’ progress in school. Parents all over the world have gotten used to the old reply of “fine” or “not much” when asked about how school was that day. Schoop helps alleviate that problem by allowing both adults on each side of a child to freely communicate with another.
So how does this work, exactly?
Schoop charges each school a fee per child so that parents may have access to the app. It’s actually such a simple and novel idea. There’s an app for everything, so why not an app that links you directly with your kid’s educator?
It’s a messaging app
At the very core of it, the ability to connect parents with their kids’ teachers mean it’s a communication or chatting type of tool. There’s already a plethora of them out there, does the world really need another? These days smartphones are plagued with apps that barely gets used – will this simply contribute to that list? While I’m not a parent myself, how often do parents need to talk to their children’s teachers? Are PTA meetings not a thing anymore? If I had a kid, I’d simply go to the school or call them to talk about concerns I have with my kid if I had any. Just a thought – and again, this is purely from a non-parent, so take it with a grain of salt please!
You don’t need to “make small talk”
Both the parent and teacher know what the app is used for, and they’ll likely get straight to the point if one reaches out to the other. Unlike in-person meetings where there’s a bit of chatter about the weather or admiring the art work on the walls in your child’s classroom, these messages will be direct and to the point. If either of them contact each other, it simply means that there’s a matter to be discussed. It’s very unlikely that chats using Schoop will be casual and random (there are other apps for that). The faster a concern can be relayed, the faster it can be dealt with by either parties. In today’s world of faceless interactions, Schoop simply joins the club – just with a different target audience.
It’s a way to know “without knowing”
Sometimes kids won’t want to talk about school – either it was uneventful for them, or something bad happened, in which case they definitely wouldn’t want to talk about it. With Schoop, it allows parents the peace of mind to still know what goes on in their kids’ lives without having to nag their kids directly about it. While it would be unrealistic for teachers to keep an eye on kids every single second of the day, if something big enough happens, they’ll surely hear about it. Of course when a kid goes home after a tough day at work, a cheery or inquisitive parent is the last person they’d want to talk to. Schoop gives kids that sense of privacy while it provides parents peace of mind.
Back in the day, when the Principal needed to talk to my mom, they’d keep trying the home line until they reach someone. Those problems are long gone – now there’s an app for that, as there truly is for everything else these days! While Schoop is a fantastic advantage for parents and teachers alike, here’s hoping they don’t have to use it that often, otherwise there may be bigger problems than an app can solve!