We’ve seen and heard of outstanding start-ups being born in the United Kingdom, and that’s just what happened with a young company called ‘sup.’ The idea is simple: users get real-time notifications for when their friends are nearby, giving them a chance to meet up and hang out. Not sure what you initially think of it? Let’s take a look at the list of pros about this service.
It keeps people connected
This one’s a no-brainer and is the very core of why ‘sup.’ exists. It’s unrealistic for us to expect each other to give others a head’s up when they’re close to you. Like everything else these days, “there’s an app for that.” There’ve been countless times when you’ve been somewhere and it didn’t occur to you at that time that a friend was nearby and you could’ve perhaps spared a bit of time for them. Fair enough that this won’t always be the case, but if an app can let you know at that time so you can decide, why not get it? It’s a reminder for us to keep social – put the phone down and pay attention to someone who’s there with you in real life. This is a very pure and convincing intention behind ‘sup.’ that makes it very appealing to myself and I’m sure the growing number of users the start-up currently has!
It reminds people to establish new friendships
This has surely happened to many of us: we add friends from high school and you chat for a bit and decide to hang out sometime. The feeling seemed very mutual to both, and yet it never happens! Why? Likely because you don’t know this person very well so you don’t know their whereabouts. With ‘sup.’, it lets people know of those folks in real-time. Maybe it’s an opportunity to actually say “Hey, I’m nearby, want to grab a coffee?” Time to actually follow through on those plans to meet up! The mobile app tells you when someone is nearby, and it could be your BFF from high school that you would actually like to hang out with. Now you’re a man (or woman) of your word – a great quality in any friend!
It’s a great marketing tool
Of course as with any geolocation-type apps, it serves as a great avenue for businesses to market to potential customers. They can send out customized offers according to their social media activities. Local stores can customize packages and deals for people who may have interest in what they have to offer. It’s a powerful tool to make sure customers are fully aware of what’s around them and perhaps even indulge when they didn’t think about it – a win-win situation for both consumers and businesses!
While the app and any others related to it can offer great benefits, it likely won’t attract those people who are paranoid about such technology. Yes, there is something creepy about someone out there knowing where you are at any point in time – that’s a scary thought for sure. But it is the “way of the future” – we’re entering a world where being connected all the time proves more pros than cons. There are instructions available to those who’d rather not be part of this conspiracy theory, but it may mean that their mobile apps won’t be optimized to its full potential. My final take on the matter? If something helps people connect in a world where we’re barely looking up from our mobile devices anymore, then I’m in. Privacy will always be a concern for many for a very long time. Let’s enjoy what’s around until we’re given a really good reason to stop.